The End of 'The View'? Elisabeth Hasselbeck Fired


Patrice Ellerbe, Staff WriterLast Modified: 22:25 p.m. DST, 10 March 2013

Elizabeth Hasselbeck, Host of 'The View' ABC Daytime Television Show, Photo by Mary Rose Ongo

United States - Us Weekly has reported that Elisabeth Hasselbeck of ABC Daytime Television show “The View,” is being fired. According to a source who wishes to be unidentified, after the show’s market researchers realized her views towards politics did not agree with the show’s audience, they gave Hasselbeck the boot, following co-host, Joy Behar.

With Hasselbeck appearing on the show for almost ten years, it came as a shock to viewers and critics when numerous media outlets reported Hasselbeck’s dismissal.

According to the Huffington Post, following the Us Weekly report, TV Newser also reported a similar story, citing two sources who confirmed Hasselbeck was leaving.

However, a spokesperson also confirmed with Alex Weprin, a TV Newser contributor, that Hasselbeck has a “long-term” contract. When the contract was signed has not been stated.

Following Hasselbeck's departure, “The View” will be without two of its longest-running hosts. The cast has remained the same since 2007 when Rosie O’Donnell and Star Jones were replaced by Whoopi Goldberg and Sherri Shepherd.

Audience members professed that they often looked forward to the manner in which Hasselbeck expressed her very conservative views; as well as the spirited exchange which followed by Goldberg and Behar. The bipartisan nature of the show was a key factor to its success according to viewers who were sick of being fed bland, non-confrontational or controversial fare during this time slot.

The Huffington Post reported, “Hasselbeck’s exit would also leave the show without one of its main sources of conflict.

The choice to remove this conflict by firing Hasselbeck, has the effect of reducing the producers' ability to differentiate the show from the plethora of programming that deals with “women’s issues.”

The net effect is that the producers have stereotyped women viewers as only interested in hearing about fluffy issues such as “how to win and keep your man,” or celebrity tales of sin and redemption, or in being spoon fed the latest must have fashions which, given the demographics of the audience, are typically designed for women half their age and size.

It remains to be seen if they will reconsider their decision, or if this show has peaked and will quickly descend into mediocrity.

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